Educate for SMB | Brillion

The Most Convenient Route to Energy Savings

Most business owners don’t know if a rebate is right for them. Or which one will save them the most money. And, when they don’t understand your programs, they don’t enroll. In fact, most business owners do not even know that their utility has programs and rebates that can help them. So, we need to make it easy for your business customers to see how your utility can help save them money and time and increase efficiency.

SMB customers want an easy way to learn what programs, rebates, and incentives their utility can offer them.

With Brillion’s SMB platform, Nashville Electric can:

Create energy savings opportunities for customers with easy access.
Provide relevant guidance with targeted options through assessment.
Deliver a personalized path for customers to make smart purchases with confidence.
Increase program participation and verified energy savings.

Handout of the Small Business Association FAQ document

There are 34.7 billion small businesses in the U.S. compared to just 19,688 large businesses. In fact, 99.9% of businesses are considered small.
Small Business Administration’s Office of Advocacy

View the Fast Facts

What Are Your SMB Customer Goals?

Better CSAT scores? Increased program enrollment and participation? Improved energy efficiency? Greater energy savings? All of the above?

How do you get your SMB customers working with you? The first step is engagement and education.

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How Do SMB Customers Want to Engage?

(Spoiler alert: They are all different.)

Personalized and relevant messaging based on customers’ specific needs and time.

Strategic omni-channel marketing initiatives.

A virtual platform allowing independent analysis OR connection with physical support.

Meet the Brillion Educate SMB Platform

Support your small/medium business customers with tools they can use at their own convenience.

Request a Demo

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Online Self-Assessment

On their own time, small and medium business customers fill out an online assessment through the Educate SMB platform.

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Personalized Recommendations

The Educate SMB platform offers personalized, relevant recommendations for programs, incentives, and rebates.

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Data & Analytics

You get valuable data on the backend, such as customer account data, consumption data, and savings analysis.

Support These Industries and More

The customer experience revolution was slow to reach the energy industry, and small and medium business customers can often be considered the forgotten segment.

While bigger commercial businesses often grab headlines, 99.9% of U.S. businesses are considered small according to the U.S. Small Business Administration.