Why Customer Engagement is Now a Business Imperative (Not Just Marketing) Part 2

AESP + Brillion

Most utility customer data sits in silos—billing in one system, program participation in another, AMI data somewhere else. Meanwhile, program managers need to answer questions like “who’s most likely to benefit?” and “what’s the right next offer?” with limited visibility into the full customer picture. This session explores how integrating additional data sources—particularly property intelligence and energy performance data—creates new targeting possibilities that weren’t feasible with consumption data alone. 

What You’ll Learn

• The difference between message strategy (what you’re asking customers to do) and content personalization (how you communicate it) 
• Which data sources create the biggest improvements in targeting accuracy and how to prioritize them 
• How to match available data to tactical options when planning campaigns 
• Real examples of utilities expanding their data models to improve program outcomes 

About the Speaker

Alex Corneglio
VP, Product Management
Brillion